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6 min read T&S Insider

What the T&S community predicts for 2025

Over the last 12 months, T&S leaders and practitioners have seen unprecedented change in an industry that many have worked in for years and many others are brand new to. I asked a few of them what their predictions were for 2025

I'm Alice Hunsberger. Trust & Safety Insider is my weekly rundown on the topics, industry trends and workplace strategies that trust and safety professionals need to know about to do their job.

This week, I've collected predictions from the T&S community about what's coming in 2025. While it's hard to say for sure, the consensus from those I spoke to is that it's a natural continuation of what we've seen this year. Despite that, I predict it will feel pretty hectic.

Speaking of feeling hectic; while I enjoy the chaos of writing about whatever I feel like every week, but it's probably better for you, dear reader, if I write about things you care about. Ben and I have teamed up with Katie Harbath (from Anchor Change) to launch a year-end survey for T&S newsletter readers, and we'd really appreciate it if you took five minutes to tell us what you'd like us to cover.

I'll be taking the next two weeks off for the holidays, but I'll see you in January. As always, get in touch if you'd like your questions answered or just want to share your feedback. Here we go! — Alice

The more things change, the more they stay the same

Why this matters: T&S leaders and practitioners are seeing unprecedented change in an industry that many have worked in for years and others are landing fresh into. As platforms juggle regulation, innovation, and user safety, being able to anticipate and adapt to emerging trends in the next 12 months will be critical for staying ahead of operational, policy, and technological shifts.

Predictions are a bit like leftovers. You don’t think you can handle any more, but when a good one comes along, you realise that you could squeeze it in after all, even if it is a bit painful.

So, with that in mind, I've spoken to a handful of T&S experts about what they are predicting to come down the track in 2025. Several of these chats were under Chatham House Rule, so I can’t attribute them. But, in aggregate, I believe they are a helpful list for EiM readers to mull over between now and January.

As you'll see below, much of what they shared feels like a natural continuation of what we’ve seen this year — trends picking up steam, challenges growing sharper, and the stakes getting higher. Here's what they said:

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Published by:

Alice Hunsberger

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