Practical guides for Trust & Safety professionals

EiM* members get access to a growing library of practical guides designed for Trust & Safety professionals working in policy, moderation, online safety, governance and platform operations.

These step-by-step playbooks combine strategic insight with operational advice to help teams make better decisions, build more effective systems and navigate the realities of modern Trust & Safety work.

Leadership & Strategy

Practical advice for building influence, securing investment and positioning Trust & Safety as a strategic business function.

How to get buy-in for T&S (part one)

Learn how to secure executive support for Trust & Safety before a crisis forces the conversation.

How to get buy-in for T&S (part one)

Companies tend to invest in Trust & Safety when there’s a brand or reputation risk, which isn’t a structured or sustainable way to build a safety programme. Using a framework, like the Hierarchy of Growth Business Needs, can help to get buy-in before there’s an emergency

Everything in Moderation*Alice Hunsberger

Making the best of a T&S incident (part two)

Turn high-pressure Trust & Safety incidents into opportunities for investment, visibility and organisational influence.

Making the best of a T&S incident (part two)

A Trust & Safety crisis doesn’t just risk reputational damage — it grabs leadership’s attention too. That’s your moment to make the case for investment in your team. Here’s how I would turn a T&S incident into a strategic win.

Everything in Moderation*Alice Hunsberger

Policy & Governance

Frameworks and operational guidance for writing, enforcing and communicating platform policies at scale.

How to write user-facing platform policies

A practical framework for writing clearer, more enforceable community guidelines that users can actually understand.

How to write user-facing platform policies

T&S Insider’s practical, step-by-step guide to writing community guidelines that actually work

Everything in Moderation*Alice Hunsberger

How to operationalise platform policy at scale

Learn how to make platform policies consistently enforceable across human reviewers, machine learning systems and LLMs.

How to operationalise platform policy at scale

T&S Insider’s practical, step-by-step guide to making policies consistently enforceable by human reviewers, machine learning models, or LLMs — or a combination of all three

Everything in Moderation*Ben Whitelaw

How to write better transparency reports

Create transparency reports that deliver strategic value — not just regulatory compliance.

How to write better transparency reports

Mandated transparency reports are a cornerstone of online safety regulation. But dozens of companies still produce voluntary disclosures that take significant time and energy to pull together. What is the purpose of these reports now that so much other information is in the public domain?

Everything in Moderation*Alice Hunsberger

Operations & Enforcement

Tactical guides for running more effective moderation operations, measurement systems and vendor processes.

How to evaluate Trust & Safety vendors

A step-by-step guide to running smarter vendor evaluations and avoiding costly procurement mistakes.

How to evaluate Trust & Safety vendors

T&S Insider’s practical, step-by-step guide to running RFPs in an ever-changing vendor market

Everything in Moderation*Alice Hunsberger

How to get the most from your frontline team

Build stronger moderation teams by improving trust, surfacing insights and developing frontline expertise.

How to get the most from your frontline team

Frontline moderation teams can be a wealth of insights — but only if you give them the trust and time they need to deliver. Here are my tips for maximising their experience and skill

Everything in Moderation*Alice Hunsberger

How to decide what Trust & Safety KPIs to track

Cut through vanity metrics and identify the KPIs that actually demonstrate Trust & Safety impact.

How to decide what Trust & Safety KPIs to track

Measuring the outcomes of T&S work is hard. The latest practical, step-by-step guide from T&S Insider shows you exactly how to do it

Everything in Moderation*Alice Hunsberger

Career & Professional Development

Career-focused advice for building relationships, developing visibility and growing your influence within Trust & Safety.

My ultimate guide to T&S networking

Build meaningful professional relationships and grow your Trust & Safety network with confidence.

My ultimate guide to T&S networking

Networking is for everyone, not just folks looking to change jobs, but it does take effort. Here’s my five tips to making meaningful T&S connections

Everything in Moderation*Alice Hunsberger

How to develop your Trust & Safety voice

Learn how to speak publicly about Trust & Safety work in a safe, strategic and professionally valuable way.

How to develop your Trust & Safety voice

Many T&S professionals stay silent about their work — and that’s a problem. Ben and Alice explore why more folks should speak up, what’s holding them back, and how to share safely and strategically.

Everything in Moderation*Alice Hunsberger