Now is the time to tell your T&S story (updated framework)
The current AI safety debate reminds us that Trust & Safety's expertise is needed more than ever. So why can't the industry get that expertise heard? And what can you do to start telling your own story?
Why telling the T&S story is harder than it seems
Trust & Safety’s difficulty explaining itself reflects deeper tensions between the people doing the work, comms teams tasked with protecting company reputation and the journalists trying to hold platforms to account.
How to get buy-in for T&S (part one)
Companies tend to invest in Trust & Safety when there's a brand or reputation risk, which isn't a structured or sustainable way to build a safety programme. Using a framework, like the Hierarchy of Growth Business Needs, can help to get buy-in before there's an emergency
